<a href="https://towmate.org/new-york/a-t-towing/" title="A &amp; T Towing — towing services in New York"><img src="https://towmate.org/new-york/a-t-towing/badge.svg" alt="A &amp; T Towing — towing services in New York" width="300" height="84"></a>

Paste it into your website — most site builders (Wix, Squarespace, WordPress) have an "embed code" or "custom HTML" block. The footer is a good spot.