<a href="https://towmate.org/el-paso/national-roadside-service-cars-heavy-duty-semi-truck-towing/" title="National Roadside Service - Cars, Heavy Duty &amp; Semi Truck Towing — towing services in El Paso"><img src="https://towmate.org/el-paso/national-roadside-service-cars-heavy-duty-semi-truck-towing/badge.svg" alt="National Roadside Service - Cars, Heavy Duty &amp; Semi Truck Towing — towing services in El Paso" width="300" height="84"></a>

Paste it into your website — most site builders (Wix, Squarespace, WordPress) have an "embed code" or "custom HTML" block. The footer is a good spot.